Elering wins prestigious international honour as best transmission brand

Elering was chosen as the best transmission brand at the CHARGE AWARDS 2019, beating out Great Britain’s National Grid ESO and Slovenia’s ELES.

The purpose of the CHARGE awards is to increase awareness and highlight the importance of great branding in a rapidly changing energy sector. One way of doing this is to showcase and honour companies that have distinguished themselves with outstanding work within branding and communications, and recognise the achievements of the people behind them.

Elering was competing for the first time at the fourth CHARGE AWARDS - The World`s Best Energy Brands, applying in the category of best transmission brand. Of the ten nominees, three advanced as finalists: Elering, National Grid ESO from the UK and ELES from Slovenia.

“Adding significance to the honour is the fact that Elering was taking part for the first time and immediately garnered success in its category – something not all previous winners can say. The award is recognition for Elering for its work as a TSO and developer of the energy sector more broadly,” said Elering’s management board chairman Taavi Veskimägi.

The companies were judged by 45 international experts from the energy, marketing and communication fields on the basis of case study submissions in which various criteria were evaluated – for example, solutions for customers and how the company stands out from its competitors in its category. Elering's strengths cited included its sustainable development, investment into digitalization of the energy sector and clearly defined target groups.

This year, CHARGE awards were handed out in eight categories: best established brand, best challenger brand, best green brand, best transmission brand, best distribution brand, best B2B brand, best products & innovation brand and best energy organization brand. The best transmission brands in previous seasons were the Dutch Stedin, the Dutch/German Tennet and the Finnish Fingrid.

For more on the CHARGE AWARDS 2019, visit: https://branding.energy/charge-awards/.